Shea Boothe, a skincare industry leader, makeup artist and acknowledged beauty expert, is the Founder of 2 shea Cosmetics. Shea has spent 20 years working in sales and marketing, aesthetics education and product development for such beauty giants as Estee’ Lauder, Christian Dior and Aveda. In 1995, Shea was one of the original founders of the Dallas based start-up company, SkinCeuticals, and held ownership in the company until its sale to L’Oreal Corporation in 2005.
In 2001, Shea Co-Founded another international skincare company, SkinWithin Inc., which markets and sales cosmeceutical products to dermatologists, plastic surgeons and high-end spas. She later launched TrueBeautyRx.com the company’s online beauty website featuring a collection of skincare lines that Shea has coined the “Best of the Best” in Beauty”, her version of Oprah’s “Favorite Things.” TrueBeautyRx.com offers premium brands typically found only in doctor’s offices, luxury spas and high-end retailers but now are made conveniently available online through TrueBeautyRx.com.
2Shea Cosmetics is a natural mineral makeup line that is made from pure mineral pigments. With the popularity of mineral cosmetics in the beauty market, the quality has lessened and the number of ingredients on the label has increased. Shea wanted to create a line that contained top quality ingredients, no fillers and harmful chemicals. 2Shea Cosmetic is a mineral cosmetic line that is not just makeup but also an extension to your daily skincare.